Salesforce Maps or Veloxy: Which is the Better Maps App?

illustration of Veloxy Salesforce map app
photo of Veloxy's CEO Samir Majumdar

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Salesforce Maps or Veloxy: Which is the Better Maps App?

illustration of Veloxy Salesforce map app

Now that field sales is making a comeback post-Covid, road warriors are clamoring for a better way to mobilize and visualize their Salesforce data.

Making up for lost time and revenue is no easy task. So what’s the solution? Sales managers are looking to empower their field teams with MORE sales technology than ever before.

In this year’s State of Field Sales Report, more than half of the solutions that are being deployed to sales reps are making Salesforce data MORE actionable on smartphones:

  • Route optimizers (12% of field teams)
  • Geolocation lead finders (18% of field teams)
  • Mobile Salesforce visualization (18% of field teams)
  • Geolocation sales intelligence (11% of field teams)

One sales solution that can centralize these technologies is Salesforce mapping.

Salesforce map apps are tools that organize, visualize, and extend location intelligence to your smartphone—making your data more accessible and actionable on the road.

But like most sales technologies, not all salesforce map apps are created equal.

That’s why this post is going to compare two of the most popular Salesforce map apps: Salesforce Maps and Veloxy.

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What is Salesforce Maps?

It should come as no surprise that Salesforce has a native solution for location intelligence and field sales mapping.

Salesforce Maps helps sales managers better organize and understand their sales intelligence on a geographic level. Managers can optimize territory management and prioritize field rep travel plans to shorten the sales cycle.

But what are the most popular features according to Salesforce Maps users?

Salesforce Map's Best Features & Testimonials

Here are the most popular features of Salesforce Maps along with a corresponding testimonial:

Territory Planning: Visualize your account location intelligence to optimize territory assignments—eliminating the need for spreadsheets.

  • “We use it for territory management and visualizations. It also helps solve strategic questions around where to hold events and different concentrations of customers.”

Route Planning: Create sales routes in a way that maximizes field sales efficiency and productivity.

  • “We have had the capacity to make proficient and powerful route management accordingly improving consumer loyalty and benefit at a lesser time interim.”

Delivery & Rep Tracking: Better manage the customer experience with real-time visibility into customer visits, deliveries, and rep location.

  • “This is a great product for following your equipment around and makes it easy to track.”

Pros and Cons of Salesforce Maps

No two solutions are alike, and this is especially true for sales map apps. Let’s look at the top three pros and cons of Salesforce Maps.

photo of geolocation map on smartphone

Pros

  • After acquiring MapAnything in 2019, Salesforce has gone a long way to give Salesforce Maps a native integration and interface, both on desktop and mobile.
  • Go beyond zip codes when planning territories. Salesforce Maps allows you to visualize a location’s revenue potential alongside its account and contact count.
  • Step back and view everything from a sales map dashboard. Drill down into daily visits, travel time, field actions to close, and more.

Cons

  • Caters more to micro-managers who want to plan everything more than field salespeople who want the freedom to manage the customer experience.
  • Field sales reps cannot automate all of their non-selling activity from the mobile Salesforce maps app. This limits their time savings compared to managers.
  • The cost and time required to maximize its mapping capabilities is two to three times as much as other Salesforce mapping applications.

Salesforce Maps Pricing

Since Salesforce acquired MapAnything, users have hoped for its mapping features to be built into the standard CRM product. To no avail. Salesforce customers have to purchase Salesforce Maps as they would any other Sales or Marketing cloud product.

Pricing

  • Basic Salesforce Maps is $75 per user, per month (billed annually)
  • Advanced Salesforce Maps is $125 per user, per month (billed annually)

Add-on Pricing

  • Territory Planning is $75 per user, per month (billed annually)
  • Live Tracking is $25 per user, per month (billed annually)

Don’t forget about considering future growth. If you’re already spending $75 to $300 per Salesforce license, how long will it take you to receive a return on your potential $150 to $525 investment in your Salesforce + Salesforce Maps pairing?

Use our future growth calculator today!

What is Veloxy?

Veloxy is a Salesforce AppExchange app that automates and extends Salesforce capabilities to sales professionals out in the field.

Veloxy also helps Field Sales Reps maximize efficiency and productivity with optimal route planning, geolocation sales intelligence, and prospect discovery. Managers also enjoy Veloxy’s visualization and dashboard for simplifying meetings with reps.

But what are the most popular features according to Veloxy users?

Veloxy's Best Features & Testimonials

Here are the most popular features of Veloxy along with a corresponding review:

Lead Finder: No matter where a field rep is, or what device they’re using, they can search their territories for new prospects, download them, and contact them in minutes.

  • “When I am on the road, Veloxy makes it so easy to find new prospects faster with the click of a button on my phone.”

Geolocation Intelligence: Before you walk into an important client visit, you can review all of your sales intelligence (including social intelligence) from one single screen.

  • “Using the SFDC (Salesforce) mobile app is worthless. Veloxy gives me the ability to be on the road and efficiently use SFDC”

Guided Field Sales: After you engage with one lead, smartly move on to the next automatically prioritized lead to shorten and accelerate your sales cycle.

  • “Veloxy is perfect for anyone who wants to maximize leads and opportunities potential in Salesforce.”

Pros and Cons of Veloxy

While you would think most if not all Salesforce users would use their native app, Salesforce Maps has over 30 competitors looking to help you close more deals in the field. Veloxy just so happens to be 1 of 20 five star appexchange apps that help you with sales mapping.

photo of Veloxy Salesforce app above a map

Pros

  • Veloxy is a bundled field sales solution for Salesforce, coupling sales mapping features with automation, engagement, predictive analytics, sales AI, and more.
  • Optimized routes are based on the next-best opportunity whereas other mapping apps don’t consider appointment cancellations and real-time, actionable buyer behaviors.
  • Spend more time selling and doing everything else that you love. Veloxy automates 1,000+ hours of non-selling activity tallied by the average field sales rep.

Cons

  • Veloxy doesn’t offer managers the ability to plan their field reps’ routes and territories.

Veloxy Pricing

There are over 3,400 Salesforce AppExchange apps for you to choose from. If you’re looking for a five-star app that is lightning ready and for users of the Professional Edition of Salesforce and up, then you should definitely give Veloxy a test drive.

Pricing

  • Veloxy is $49 per user, per month (billed annually), or
  • Veloxy is $65 per user, per month (billed monthly)

Don’t forget about considering future growth. If you’re already spending $75 to $300 per Salesforce license, how long will it take you to receive a return on your potential $124 to $349 investment in your Salesforce + Veloxy pairing?

Use our revenue growth calculator today!

How to Choose a Sales Mapping Solution

photo of a sales rep using Veloxy sales maps

Whether you’re a sales manager or a field rep, there is one key factor to take into consideration before choosing a Salesforce mapping solution.

Who is the prime beneficiary of the map app—the manager or the rep?

This is similar to the chicken and egg question. If you’re a micro-manager, you may prefer optimizing everything for your reps beforehand and watching it run its course.

Or, if you’re a micro collaborator, you’d prefer empowering your field team to make the right decisions with the right technology.

Salesforce Maps advocates are made up of the former, sales managers who like to keep their hands on the geers and only extend certain features to their field team.

Veloxy advocates are the latter, field reps who are invested in owning and optimizing the customer experience and their pipeline while also collaboratively working with sales managers.

WAIT!

Once you narrow down your list, be sure to have your reps perform user testing during free trials, and read the reviews on software review sites like G2 and Capterra.

Start Mapping Your Way to More Revenue!

photo of salespeople using Google maps

When you’re on the road, surrounded by traffic and distractions, you need a Salesforce mapping solution that keeps you on task to close more deals.

Veloxy is a Top 50 Sales Product (like Salesforce, unlike Salesforce Maps). The majority of five-star reviews come directly from field reps and territory managers who use Veloxy to extend actionable location intelligence to their smartphone.

Don’t wait any longer. Truly unlock the data in your Salesforce with Veloxy!

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Samir Majumdar

Samir Majumdar

Samir is the CEO and Co-founder of Veloxy. After spending 20+ years creating corporate systems, boosting revenue, and eliminating inefficiencies, Samir started Veloxy to help sales professionals shorten sales cycles, accelerate pipelines, and close more deals.

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