The Sales Manager's Guide to Modern Selling
Transform Your Sales Org into an ROI Center
Emulate The Masters
When the Model T was big, critics wrote books with jokes and funny songs about the car. How did Henry Ford respond? He gave them out as free advertising. What can your team accomplish with the sales technologies they fail to adopt?
Henry Ford and Your Org’s Future Reputation as an ROI Center.
As sales managers, we have a tendency to look to modern-day examples for inspiration and insight into the sales process. But just as much can be learned from the great sales pioneers of the past.
Equally as important is not to overlook the techniques and behaviors of those who changed the way we think and do business… even if they’re not directly involved in sales.
Case in point: Henry Ford. Though not known for being a sales manager, we in the sales industry can learn a great deal from how Mr. Ford approached life and business. Here are two things every sales manager should know about Henry Ford and try to emulate.
1) Always be marketing
Ford knew how to work the press and he put his showmanship to work on numerous occasions. While we as sales managers may never have the opportunity to talk to the press like Henry Ford did, we can use the spirit of Ford’s behaviors to market to our leads and our existing clients, never letting a marketing opportunity pass us by.
2) Be persistent…and don’t give up
Few people know that Ford failed twice to get an automobile startup rolling. In fact, he was pushed out of his second company in 1902. But Ford didn’t give up. Just 15 months later he started the company that would go on to change the way America, and the world, thought about cars.
We can take a page from Ford’s playbook and be persistent in our sales activities—like sales engagement. Regardless of what some of our prospects, leads, and clients look like at present, with persistence, we may be able to turn them into the next big sale. Here’s some 20th-century thinking for a 21st-century job. What if Henry Ford were alive today? Would he stick to his traditional sales and marketing activities, or would he adopt sales technologies that use persistence and a desire for new opportunities as fuel?
Please continue reading to learn more about today’s evolution of the modern sales manager.
About Samir Majumdar
Samir Majumdar is the cofounder and chief executive officer of Veloxy. A BioSystems Engineer by trade, Samir’s new passion is continuing to improve and advocate for Veloxy’s suite of industry leading, high performing artificial intelligence sales softwares. With degrees from the University of Santa Cruz, Indian Institute of Technology, and a Ph.D from the University of Manitoba, Samir still enjoys an occasional conversation about DNA sequencing.
Veloxy’s CEO & Cofounder
Mountain View, California
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