What Is Field Sales? The Ultimate Guide for Success in 2025 (Updated)
Samir Majumdar
April 12, 2025
Since 2015, we’ve grown field sales productivity by 200% for hundreds of sales teams. What’s our secret? True Field Enablement. We’ve been using this same field sales strategy for over nine years, and it hits and crushes quota every single quarter, every single EOY. What’s your newfound secret? This field sales guide. In our ultimate guide (the largest in the industry –
Sales routing has evolved beyond basic navigation and emerged as the key to unlocking unparalleled time efficiency and maximizing results in the field.
In the dynamic world of field sales, simply getting from client A to client B is no longer sufficient. It’s about finding the optimal path that seamlessly integrates with your sales pipeline, empowering you to exceed quotas and surpass customer satisfaction expectations.
While tools like Google Maps and Waze offer multiple stop options, they lack the essential features that truly elevate your sales performance.
Get ready to delve into the game-changing sales route planning software and optimizers that will revolutionize your field sales journey.
Get Optimal, Smarter Routes.
Sales Route Planners: Unlocking Productivity
First, let’s explore what route planners for sales reps are, why they matter to field sales teams, and how they differ from “regular” route planners.
What is a Sales Route Planner?
Sales routing software tools are designed to help field sales representatives efficiently map out their customer visits and navigate through multiple stops. These planners provide efficient routes, directions, and turn-by-turn guidance, streamlining the sales journey and attempting to maximize productivity on the road.
Why are Sales Route Planners important?
Did you know that field sales people spend an average of 21 hours behind the wheel per week? This is why sales route app solutions are essential tools for today’s road warriors.
These tools are also important for the following reasons:
How do Sales Route Planners work?
Sales routing software works by utilizing advanced route optimization algorithms and mapping technology to help field sales reps effectively navigate their customer visits.
Here’s how they work:
Curious what makes sales optimization software like Veloxy better than planners? Stay tuned!
Google Maps and Waze as Route Planners?
Are Google Maps and Waze truly your best companions on the winding road of field sales? Let’s embark on an exhilarating journey of exploration and uncover the truth behind their allure.
Go here to read MK’s Guide on Google Maps vs. Waze
The Appeal & Shortcomings
While Google Maps and Waze have their undeniable appeal in everyday travel, they fall short when it comes to the unique demands of sales trip planner needs.
Here’s why:
Google Maps vs. Waze
If you’re contemplating which app to rely on for your sales route mapping adventures, here’s a brief comparison:
Curiosity Strikes? Try 'em Out!
If you’re itching to test the waters or see how Google and Waze handle your sales routes, here’s a quick guide:
Sales Route Planner vs. Google Maps and Waze
In the realm of field sales, where every minute counts and customer interactions are paramount, a dedicated route planner for sales reps takes center stage, setting itself apart from the likes of Google Maps and Waze.
Let’s explore the unique benefits that a route planner brings to your business trips and how it differentiates itself from other navigation tools.
The Power of Customized Planning
Are you ready for the complexity of sales routes? Brace yourself for the staggering number of possibilities.
Depending on the city you’re in, even a route with just 10 destinations can have over 100,000 unique plans.
That’s where the true value of a sales route planner Salesforce integration shines.
Don’t leave your sales journey to chance. With a dedicated sales routing tool, you have the advantage of carefully selecting the best route, avoiding the gamble of randomly choosing from thousands of less-optimal options. Take control of your sales journey and ensure every decision leads to maximum efficiency and success.
Embrace the power of a sales route app that combines strategic planning, expanded sales opportunities, and valuable insights. It’s time to unlock your full sales potential and leave no room for chance.
Advantages of Sales Route Optimizers
Sales optimization software takes route planning to a whole new level, harnessing the power of cutting-edge technology, buyer propensity analysis, and intelligent Sales AI algorithms to revolutionize your field sales journey.
Let’s dive into the remarkable advantages they bring to the table.
The Power of Sales Route Optimization
Say goodbye to manual planning and embrace the dynamic intelligence of sales routing software.
These innovative tools consider multiple factors, including sales visits, time windows, and buyer propensity, to conjure up the optimal sequence of visits.
By optimizing your sales routes, they unlock a world of benefits:
Real-Time Adaptability & Data-Driven Insights
The world of sales is ever-changing, and sales route planning software is designed to thrive in this dynamic environment. They seamlessly adapt to real-time updates, whether it’s traffic congestion or unexpected customer detours. Their adaptability ensures you stay one step ahead, reaching your customers without delays or disruptions.
But the benefits don’t stop there!
Optimizers unravel hidden patterns and reveal untapped sales opportunities. With geolocation intelligence and data-driven insights at your fingertips, you become a master strategist, making informed decisions that pave the way for unparalleled success.
Embrace the power of sales route mapping and unleash your full sales potential with Veloxy. With their unrivaled expertise in smart route mapping, geolocation intelligence, and advanced features tailored for sales professionals, Veloxy takes your field sales journey to new heights. It’s time to elevate your sales performance and experience the true power of optimization.
Choosing the Right Sales Route Planner or Optimizer
When it comes to selecting a sales route app, one size doesn’t fit all. It’s crucial to choose a solution specifically tailored to the unique needs and challenges of field sales professionals such as yourself.
You can view a field sales software grid here.
Let’s explore some of the top players in the market and their distinctive features:
Veloxy: Unleash Your Sales Potential
Veloxy is a trailblazer in the field sales routing optimization arena. This powerful tool goes beyond route planning, offering a comprehensive suite of features integrated with Salesforce.
Here’s what sets Veloxy apart:
Badger Maps
For non-Salesforce CRM users, Badger offers a compelling option. While it may not have the extensive sales engagement features of Veloxy, Badger excels in personalized data visualization and tailored onboarding.
Here’s what makes Badger a standout:
GeoPointe
GeoPointe is a popular choice among Territory Managers who oversee multiple field sales teams. It offers robust features for efficiently mapping out territories and maximizing revenue potential.
Here’s what makes GeoPointe a preferred option:
Embracing the Power of Sales Route Optimizers
Say goodbye to the days of manual sales trip planner methods and embrace the efficiency and productivity of field sales route planning optimizers.
Here’s why you should make the switch:
1. Enhanced Sales Coverage: Field sales route optimizers unlock the potential for increased territory coverage, allowing you to reach more customers and prospects within the same timeframe.
2. Staying Ahead of the Competition: By leveraging route optimizers, you gain a competitive edge in the field. Stay one step ahead of your competitors by efficiently navigating through territories and maximizing your time with customers.
3. Insights for Strategic Decision-Making: Field sales route optimizers provide valuable insights into customer behavior, helping you make data-driven decisions to prioritize and strategize your sales operations.
Now is the time to explore the benefits of route optimizers like Veloxy. Crush your sales goals and achieve unparalleled success. Schedule a call with me to learn more about how Veloxy can revolutionize your field sales journey.
The Smarter Way to Sell on the Go
Time is money, and traditional navigation apps don’t prioritize sales efficiency. Sales teams need a tool that not only maps the best routes but also helps them close more deals. That’s where Veloxy comes in.
With real-time route adjustments, automated follow-ups, and instant access to Salesforce data, Veloxy eliminates wasted time and keeps your sales momentum going. Whether you’re managing dozens of accounts or prospecting in new territories, our software helps you meet more clients, reduce costs, and maximize revenue.
Instead of spending hours manually planning routes, you can rely on Veloxy’s AI to map the most efficient path, ensuring you see the right prospects at the right time. By reducing travel inefficiencies, you’ll spend more time selling and less time stuck in traffic or managing schedules.
Veloxy also keeps you organized with automated reminders, logging, and sales activity tracking. You’ll never forget to follow up with a lead, miss a scheduled meeting, or overlook a promising opportunity. Everything you need is in one place, helping you sell faster and smarter.
Elevate Your Field Sales Game with Optimal Routes
Elevate your field sales game and unlock your true potential. Embrace the power of sales optimization software to maximize your productivity and achieve unparalleled success. It’s time to crush your quotas and pave the way for long-term growth and achievement in your field sales journey. Let’s do this!
Frequently Asked Question
What is the Best Free Route Planning app?
Making use of a route planner app can be a game changer for those who spend a significant amount of time on the road.
However, relying solely on a free route planning app may not always be the best choice for outside sales representatives.
Without sharing aforementioned apps (Google, Waze, Veloxy, Badger, and GeoPointe), here’s a roundup of the 14 best free route planners in the market today:
While free route planners offer great value, it’s important to consider their limitations. For more sophisticated features and a personalized experience, investing in a paid route planning software may be worth it in terms of cost savings and increased revenue.
Many apps offer free trials, allowing you to test their capabilities before making a decision. For outside sales representatives looking to optimize their routes and improve sales performance, a specialized sales route app or sales routing software might be the best investment for achieving their sales goals and enhancing customer satisfaction.
How Is Veloxy Different From Other Route Planners?
Most route planners focus only on directions. Veloxy is designed specifically for sales reps, offering built-in engagement tools, Salesforce integration, and AI-driven insights to increase your productivity.
Can My Whole Sales Team Use Veloxy?
Yes! Veloxy is scalable, making it ideal for individual reps and entire sales teams. Managers can track rep activity, assign leads, and optimize routes for maximum efficiency. Whether you’re a solo salesperson or part of a large field team, Veloxy adapts to your needs.
Does Veloxy Work in Real-Time?
Absolutely. Veloxy adjusts routes instantly based on changes in your schedule, new leads, or unexpected cancellations, ensuring you’re always moving toward your next best opportunity. If a meeting gets rescheduled or a new prospect becomes available, Veloxy will recommend the best course of action to maximize your time.
Is Veloxy Easy to Set Up?
Yes. Our platform is designed for ease of use, with a seamless Salesforce integration and a simple onboarding process that gets you up and running fast. You don’t need any technical experience-just install, sync your data, and start selling more efficiently.
What Devices Does Veloxy Work On?
Veloxy is available on both desktop and mobile, allowing you to manage your sales efforts from anywhere. Whether you’re in the office or on the road, you’ll always have access to your leads, routes, and insights.
Start Closing More Deals Today
Don’t waste another minute on inefficient sales routes. Veloxy’s AI-powered platform gives you the tools you need to sell smarter, meet more prospects, and hit your targets faster. Start your free trial today and experience the future of sales optimization.
Optimal Routes = More Closed Deals.