Sales Quota: The Complete Guide to Hitting & Crushing Quota in 2023

photo of a sales graph with quota crushing numbers
photo of Veloxy's CEO Samir Majumdar

"How many more deals do you need to close?"

If you want us to help you close more deals for free for 30 days, click here.

Sales Quota: The Complete Guide to Hitting & Crushing Quota in 2023

photo of a sales graph with quota crushing numbers
Click below to listen to the blog post. Veloxy strives for accessibility.

In 2018, Salesforce found that only 57% of salespeople expected to hit their quota. Jump to 2022, and Salesforce found that a staggering 72% of salespeople expected their team to miss annual quota.

We’re living in an era where sales has the richest technology stack and set of professional capabilities than ever before. Yet, the sales organization is failing to crush their quota, let alone hit it.

This blog post is your comprehensive guide on how to hit and crush sales quotas in 2023 and beyond.

We’ll cover everything from basics to advanced techniques for achieving your sales goals. Whether you’re an inside sales rep, field sales rep, or sales manager—you’ll learn the valuable insights and strategies to predictably crush quota.

Let’s get started.

  1. Why is sales quota important?
  2. 5 steps to setting sales quota
  3. How to hit sales quota
  4. How to crush sales quota
  5. How to track sales quota

What is sales quota?

Sales quota is a goal set by a business for its salespeople or sales teams to achieve within a specific time frame. It can be based on various metrics, such as sales volume, revenue, or profit margins, and is used to track progress and assess performance.

photo of blocks representing sales quota

Types of sales quota

1. Monthly quota

A monthly sales quota is a target set by a business for its sales team to achieve within a one-month period. Monthly sales quotas provide a way to track progress and assess performance on a short-term basis, allowing for adjustments and improvements in strategy. They are important for businesses to ensure consistent sales revenue and growth on a monthly basis.

2. Quarterly quota

A quarterly sales quota is a target set by a business for its sales team to achieve within a three-month period. Quarterly sales quotas allow businesses to assess performance on a medium-term basis and adjust strategies as necessary to achieve the annual sales quota. They are important for businesses to ensure consistent sales revenue and growth over a three-month period.

3. Annual quota

An annual sales quota is a target set by a business for its sales team to achieve within a full year. Annual sales quotas provide a way to track progress and assess performance on a long-term basis, allowing for adjustments and improvements in strategy over time. They are important for businesses to set realistic goals and objectives, measure performance, and ensure consistent sales revenue and growth over a year.

photo representing annual sales quota

Difference between sales quota, sales targets & sales goals

Sales quota is often confused with sales targets or sales goals, but they are different.

Sales targets are specific objectives set for salespeople or teams to achieve, and can be used to track progress towards a sales quota. Sales goals are broader, long-term objectives that may include other factors besides sales, such as customer satisfaction or brand recognition.

Importance of sales quota to your business

Sales quotas play a vital role in the success of any business. Setting sales quotas can help to create a culture of accountability and achievement. In this section, we will discuss the importance of sales quotas to your business.

1. Encourages salespeople to perform better

Sales quotas provide salespeople with a specific target to hit, motivating them to perform better. This target can be set based on sales volume, revenue, or profit margins, among other metrics.

By setting achievable goals, salespeople can focus their efforts on achieving the sales quota, which can ultimately lead to increased sales and revenue for the business.

2. Helps sales managers to monitor performance

Sales quotas allow sales managers to monitor the performance of their sales team. By setting individual quotas for each salesperson, managers can track progress and identify areas where improvements are needed. This can help managers to provide coaching and support to their team, ultimately leading to improved performance and increased sales.

3. Helps to set realistic sales volume expectations

Sales quotas also help businesses to set realistic sales volume expectations. By analyzing historical sales data, businesses can set sales quotas that are achievable, yet challenging. This can help to ensure that sales teams are not overburdened with unattainable targets, which can ultimately lead to burnout and low morale.

4. Improves the bottom line of your business

Sales quotas can have a direct impact on the bottom line of your business. By setting achievable targets and motivating sales teams to hit these targets, businesses can increase their sales revenue and profitability.

Additionally, sales quotas can help businesses to identify areas where additional resources or training may be needed, which can ultimately lead to improved sales performance and increased revenue.

photo of a manager looking at profit loss

Steps to setting effective sales quotas

Effective sales quota setting is crucial to the success of any business. In this section, we’ll discuss the steps involved in setting sales quotas, the different types of quotas, and the differences between sales team and individual quotas.

1. Identify the sales cycle

Understanding the sales cycle of your business is important when setting quotas. Sales cycles can vary in length and complexity depending on the product or service being sold. Take the time to analyze your sales cycle and determine the appropriate timeframe for setting quotas.

2. Determine sales volume

The next step is to determine the sales volume you want to achieve within the specified time frame. This can be based on revenue, units sold, profit margins, or any other relevant metrics.

photo of a manager setting quota based on revenue

3. Consider historical performance

Take a look at your past sales performance to determine realistic goals for your sales team. Analyze your sales data and identify any trends or patterns that can help you set achievable sales quotas.

4. Evaluate sales resources

In order to set effective sales quotas, it’s important to assess the resources that are available to your sales team. This includes the number of salespeople on your team, the tools and technology they have access to, and the support they receive from other departments such as marketing or customer service.

By evaluating your sales resources, you can ensure that your team has everything they need to be successful and that your quotas are realistic given the resources available.

5. Set attainable quotas

Based on the previous steps, set sales quotas that are challenging but achievable. Sales quotas that are too low can lead to complacency, while quotas that are too high can lead to burnout and demotivation.

photo of a successful sales rep

Different types of quotas

We’ve already reviewed the different types of time-based sales quotas. Let’s now review three unique types of selling quotas : activity quotas, revenue quotas, and profit quotas.

1. Selling activity quota

This type of quota measures the number of activities performed by sales reps within a specific timeframe. Examples of activities may include making a certain number of calls, sending a specific number of emails, or conducting a certain number of product demonstrations.

Activity quotas are useful when you want to ensure that your sales team is consistently engaging with prospects and working towards closing deals.

2. Revenue quota

Revenue quotas are based on the amount of revenue that sales reps are expected to generate within a given period. This type of quota is often used in businesses where the primary goal is to maximize revenue.

Revenue quotas can help you assess the performance of individual salespeople or teams and make adjustments to strategy or resources as needed.

photo of a manager setting revenue quota

3. Profit quota

Profit quotas are similar to revenue quotas, but take into account the profit margins of each sale. This type of quota can help businesses focus on selling products or services that generate the highest profit margins. It can also help sales reps prioritize higher-value deals over lower-value deals.

Sales team quota vs. Individual quota

When setting sales quotas, businesses can choose to set quotas for individual sales reps or for sales teams as a whole.

Individual quotas can help motivate sales reps to perform at their best, but can also create a sense of competition among team members.

Team quotas can encourage collaboration and teamwork, but may make it difficult to assess the performance of individual salespeople. Ultimately, the decision of whether to set individual or team quotas will depend on the unique needs and goals of your business.

How to meet sales quota

Meeting sales quota is an essential part of achieving business success. Whether you are an individual salesperson or a part of a sales team, it is critical to meet or exceed your sales quota. Here are some strategies to help you meet your sales quota:

3 Strategies for meeting individual quota

1. Prospecting

Prospecting involves identifying potential customers who may be interested in your product or service. Effective prospecting can help you increase your sales pipeline, and ultimately, improve your chances of meeting your sales quota.

2. Following a sales process

Following a sales process ensures that you do not miss any critical steps in the sales cycle. The sales process typically includes identifying potential customers, qualifying leads, presenting your product or service, addressing objections, and closing the deal.

Following a well-defined sales process can help you close more deals and meet your sales quota.

3. Building relationships

Building relationships with your customers can help you establish trust, which is essential for closing sales. It’s important to understand your customers’ needs and preferences, and to communicate with them regularly. Building strong relationships can lead to repeat business and referrals, which can help you meet your sales quota.

3 Strategies for meeting sales team quota

photo of a sales team meeting quota

1. Collaborate with team members

Collaboration among team members can help identify opportunities for cross-selling and upselling. Sharing knowledge and expertise can also help improve the overall performance of the sales team, leading to increased sales and attainment of the sales team quota.

2. Set clear goals for sales reps

Setting clear goals for sales reps is essential for meeting the sales team quota. Goals should be specific, measurable, and attainable. It’s also important to provide regular feedback and coaching to help sales reps achieve their goals.

3. Implement incentives and rewards

Incentives and rewards can be an effective way to motivate sales reps to meet the sales team quota. Rewards can be in the form of bonuses, commissions, or non-financial incentives such as recognition or extra time off.

Providing incentives and rewards can help create a culture of competition and achievement among sales team members.

Use of sales technology to meet sales quota

Sales technology can help automate certain aspects of the sales process, such as lead generation, lead qualification, and customer relationship management. Sales technology can also provide valuable insights into sales performance, allowing sales reps and sales managers to make data-driven decisions.

Using sales technology can help improve sales efficiency, productivity, and ultimately, help meet sales quotas.

Would you like help building the most efficient, quota crushing sales tech stack?

Check out these articles, or schedule a free consultation with our Revenue Director:

How to crush sales quota

If you are looking to take your sales performance to the next level, it’s essential to not only meet your sales quota but to crush it. Here are some best practices for crushing your sales quota, whether you are an individual salesperson or part of a sales team.

3 best practices for crushing individual quota

1. Setting higher goals

One of the most effective ways to crush your individual sales quota is to set higher goals for yourself. While it’s important to set realistic goals, setting goals that challenge you will push you to work harder and achieve more.

Make sure your goals are specific, measurable, achievable, relevant, and time-bound (SMART), and break them down into smaller milestones to make them more manageable.

2. Analyzing sales data

To crush your sales quota, you need to understand your sales data. Analyze your sales pipeline to identify where you are losing potential customers, and figure out ways to address those issues.

Use data analytics tools to identify trends and patterns that can help you fine-tune your sales approach. This data-driven approach can help you optimize your sales process and improve your sales performance.

sales team reviewing analytics

3. Continuous learning

The best salespeople never stop learning. Keep up with the latest sales techniques, technology, and industry trends to stay ahead of the competition. Attend sales conferences, read industry publications, and take online courses to stay up to date.

Additionally, seek feedback from your customers and peers to identify areas for improvement and work on them continually.

3 best practices for crushing sales team quota

1. Focusing on performance metrics

To crush your sales team quota, it’s important to focus on performance metrics. Set clear goals for your sales reps, and track their progress towards those goals.

Use a sales performance dashboard to monitor your team’s performance in real-time, and identify areas where you can improve. This data-driven approach can help you identify what’s working and what’s not, and make data-driven decisions to optimize your sales team’s performance.

2. Encouraging healthy competition

Competition can be a powerful motivator for salespeople. Encourage healthy competition among your sales team by setting up contests and challenges that reward top performers. This can help create a culture of accountability and drive sales reps to work harder to meet their sales quotas.

photo of a manager signing a commission check

3. Emphasizing teamwork

While healthy competition can be beneficial, it’s important to also emphasize teamwork. Encourage collaboration and knowledge sharing among your sales team to help them learn from each other and improve their performance.

How to properly track sales quota metrics

To ensure that you are on track to meet your sales goals, it is important to properly track your sales quota metrics. This allows you to monitor your progress and make any necessary adjustments to your sales strategies. Here are some best practices for tracking your sales quota metrics:

Understanding sales attainment

Sales attainment is the measurement of how much of your sales quota has been achieved. This metric is important because it helps you determine how close you are to meeting your sales goals. For example, if your monthly sales quota is $50,000 and you have already sold $30,000 worth of products, your sales attainment would be 60%.

Metrics for tracking sales quota

There are several key metrics that you should track to monitor your sales quota progress:

1. Sales volume

This refers to the total amount of sales that you have generated during a specific time period. By tracking your sales volume, you can see how close you are to meeting your quota and identify areas where you may need to increase your sales efforts.

photo of a rev manager looking at metrics

2. Conversion rate

Conversion rate is the percentage of leads or prospects that become paying customers. This metric helps you understand how effective your sales process is at turning leads into customers. For example, if you have 100 leads and 20 of them become paying customers, your conversion rate would be 20%.

3. Sales cycle length

Sales cycle length is the amount of time it takes for a lead to become a paying customer. This metric helps you understand how long it takes for your sales reps to close deals. By tracking sales cycle length, you can identify areas of your sales process that are slowing down the sales cycle.

3 Tools for tracking sales quota metrics

There are several tools available to help sales managers and sales reps track their sales quota metrics. Some of the most common tools include:

1. Customer relationship management (CRM) software

CRM software helps sales teams manage their interactions with customers and prospects. It can be used to track sales activity, monitor sales performance, and generate reports on sales metrics. Salesforce is our favorite!

photo of Salesforce on mobile

2. Sales performance management (SPM) software

SPM software is designed to help sales managers track and analyze sales performance. It can be used to set sales goals, track progress towards those goals, and identify areas for improvement.

3. Business intelligence (BI) tools

BI tools help businesses analyze and interpret large amounts of data. They can be used to create visualizations of sales data, track key performance indicators, and identify trends and patterns in sales data.

What to do when you don't reach sales quota

Even with the best efforts, there may be times when salespeople or sales teams fall short of their sales quota. It is important to remember that falling short of your sales quota is not the end of the world. It can be a learning opportunity to help you improve and do better in the future.

Understanding the reasons for not meeting quota

The first step in addressing not meeting your sales quota is to understand why it happened. There could be various reasons for not meeting your sales quota, such as not having enough leads, lack of product knowledge, poor sales techniques, or not enough time spent on sales activities. It is important to identify the root cause of the problem so that you can address it effectively.

One way to understand why you are not meeting your sales quota is to conduct a performance review. This can help you identify the areas that need improvement and give you a clear understanding of where you stand.

photo of a worried salesman

Identifying areas for improvement

Once you have identified the reasons for not meeting your sales quota, the next step is to identify the areas that need improvement. This could involve improving your product knowledge, developing your sales techniques, or spending more time on sales activities. Whatever the case may be, it is important to identify the specific areas that need improvement so that you can focus your efforts in the right direction.

One way to identify areas for improvement is to seek feedback from your sales manager or colleagues. They may be able to provide valuable insights into areas that need improvement and suggest ways to address them.

Creating an action plan

If you find yourself falling short of your sales quota, don’t panic. The first step is to understand why you didn’t meet your goal. Were there external factors, such as market conditions, that impacted your sales? Or were there internal factors, such as a lack of motivation or poor time management? Identifying the root cause of the issue is key to developing an effective plan for improvement.

graphic of an action plan

Once you’ve identified the reasons for not meeting your quota, it’s time to create an action plan. Start by setting specific and achievable goals for yourself. Determine what specific actions you can take to improve your sales performance. For example, if you need to increase your lead generation, create a plan for how you will do that. You might decide to attend more networking events or reach out to past clients for referrals.

It’s also important to seek support from your sales manager or mentor. They can help you identify areas for improvement and suggest strategies for boosting your sales. Consider asking for additional training or resources that can help you improve your skills and knowledge.

Finally, track your progress regularly and make adjustments as needed. Keep a record of your sales performance and evaluate your progress against your goals. Celebrate your successes and use your failures as learning opportunities to adjust your approach.

Remember, not meeting your sales quota is not the end of the world. By identifying the reasons why you didn’t meet your goal and developing an action plan for improvement, you can get back on track and achieve success in your sales role.

Final thoughts

In this guide, we’ve covered everything you need to know about sales quota, including what it is, why it’s important, and how to set and meet quotas.

If you want to improve your sales performance and crush your sales quota in 2023, start by setting realistic goals and tracking your sales metrics. Use the strategies and best practices we’ve discussed in this guide, and don’t be afraid to adjust your approach if something isn’t working. With dedication and hard work, you can achieve your sales goals and take your business to the next level.

But if that isn’t enough and you’re craving more sales success, reach out to schedule a workshop on how to crush quota consistently.

And read these helpful sales resources:


Samir Majumdar

Samir Majumdar

Samir is the CEO and Co-founder of Veloxy. After spending 20+ years creating corporate systems, boosting revenue, and eliminating inefficiencies, Samir started Veloxy to help sales professionals shorten sales cycles, accelerate pipelines, and close more deals.

Sales Insight Webinars