Sales Enablement Blog

If you work in sales or marketing, then you’ve probably heard the term sales enablement. But while it might be a viable topic, there’s definitely a lot of confusion on whether it’s a specific field of practice or just another vague buzzword. Does sales enablement deliver real benefits to companies? Well, the general idea behind it does sound straightforward. To empower your sales team to smash through their targets while also providing customers with the required solutions and an easy sales experience. Unfortunately, the process of setting up an effective sales enablement strategy is anything but simple. There are certain tools and moving pieces

Did you know that on average, sales reps waste over 50% of their time on poor prospects? So if you have a team of 10 full time reps, then you’re looking at a collective 200 paid hours down the drain every week. If you spend more money on hiring reps than training them, then you’re setting up your team for failure. The reality is, poorly trained and ill equipped reps are a persistent problem in any industry. And this is all despite the fact that trained reps actually sell 50% more effectively. Check out our blog posts where 20 sales

Educators and employers frequently err when it comes to distinguishing between soft and hard skills. On one hand, soft skills are characteristics that fall in the interpersonal realm and play an important role in an individual’s self-management. They make up your personality and can prove you would be a perfect fit in any workplace. Soft skills are generally considered abstract or behavioral because interpersonal qualities are nurtured over time, but not so much taught. You can be able to cultivate these skills with time through self-awareness, persistence, empathy, and humility. Soft skills consist of qualities that affect interpersonal outcomes, such as

According to a report by Forbes, 8 out of 10 startups crash and burn within the first 18 months. This can be partially blamed on poor marketing skills by business managers. Rigidity is also a major contributor to business failure. However, your business could be hurting where it matters most – the sales department. This article will focus on sales enablement and why business owners looking to succeed must adopt it. What is sales enablement? Sales enablement refers to the process of equipping salespeople with the necessary tools, information, and content to ease their work. A company that supports the use of