Cold Calling Blog

What do songs, stories, and cold calls all have in common? Simple; the first few seconds determine whether you want to hear the rest or not. In those opening moments, you’re either blown off your socks with intrigue or it’s on to the next one. Heck, you’re probably contemplating whether to continue reading this article as we speak! The sad truth (and biggest handicap for sales teams) is that we’re living in an ever hectic world where it’s ‘get to the point or shut up already’. Prospects just don’t have the time to listen; especially not to random strangers on

Cold calling; there’s nothing new about the concept. For decades now, this solicitation technique has been applied by both salespeople and scammers in equal measure. Add in the fact that you’ve had absolutely no prior contact with the prospect and you might as well be a con artist trying to scam granny off her pension. But even for legitimate salespeople, cold calling can be both an asset and liability. On one hand, sending hundreds of random cold calls could put your company’s reputation at risk. On the other, make too few calls and you also risk being put out of