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Social Media 2021: Battle for the other inbox

B2B sales reps have squeezed plenty of sales out of email marketing in the past twenty years, but now another inbox has become a proven ROI juggernaut—Social Selling. Sales reps are taking full advantage of LinkedIn Sales Navigator, niche Facebook Groups, and other channels to engage, nurture, and close deals.

image of social media icons used by outside sales reps

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