Sales Engagement Blog
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Sales Engagement 2020: It's more noisy, crowded.
You're in a sales engagement race with your competitors. Customer expectations are evolving by the minute, and they want you to reach them on their schedule, preferred platform, and with the highest amount of personalization. Keep reading our sales engagement posts to learn how you can stand out from the competition.
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Recent Sales Engagement Articles
Over the past few months, about 25% of consumers have increased online purchases for products they used to get in stores. Compared to the first couple months in 2020, this number is increasing every day. But even as brands scramble to adjust their sales and marketing strategies, the pressure is still on to deliver memorable customer experiences. The reason here is simple. Almost 50% of buyers will abandon their online purchases if they can’t get a quick answer to their concerns or questions. This is where conversational commerce comes in. It offers a totally new way for companies to provide excellent customer
Applying for your dream job? Or maybe you’re trying to sell your company’s products and services. Whatever the case, you’ve no doubt spent money, time and effort applying different strategies to boost the email response rate. So, why would you mess it all up with weak email signatures? No matter what field you’re interested in, the competition will always be fierce. How do you gain an advantage amidst all this opposition? I mean, it’s hard enough to leave a lasting impression in person let alone in an email. One of the best approaches is to design strong and effective signatures for emails. Signatures that
Emails are extremely powerful. How powerful are they? I’m glad you asked. Did you know that about 35 percent of customers who visited a website or purchased something did it just from seeing an email? Most of these people don’t even bother to open the damn thing – that’s the power of email marketing. There’s no doubt about it; email marketing has the highest ROI of all other avenues. And whether you’re selling online, running a blog, or gathering sales leads, every company needs a healthy email list. But getting the list isn’t the problem – the real question is, how
What do songs, stories, and cold call openers all have in common? Simple; the first few seconds determine whether you want to hear the rest or not. In those opening moments, you’re either blown off your socks with intrigue or it’s on to the next one. Heck, you’re probably contemplating whether to continue reading this article as we speak! The sad truth (and biggest handicap for sales teams) is that we’re living in an ever hectic world where it’s ‘get to the point or shut up already’. Prospects just don’t have the time to listen; especially not to random strangers on the
Thanks to our increasingly hectic lifestyles, nobody’s got time to waste anymore. Especially not on strangers trying to hawk one thing or another. Factor in the relentless competition and it’s literally the worst time to be a salesman. Heck, even salespeople hate receiving cold calls from other inside sales and field sales reps. If you’re solely reliant on a canned pitch and sheer luck to hit your quotas, you’re looking at a lot of hungry nights and empty accounts my friend. So, how does a savvy salesman gain a competitive advantage over the rest? Call it magic, call it cheating. But knowing how
In our article on The Deadly Sins of Selling, we described ‘not following up’ as the most caustic transgression. And just in case you don’t consider yourself a sales sinner, did you know that following up doesn’t have to end when the sale is made (or lost)? That’s right; we’re talking about the seemingly unnecessary, often overlooked post-sale win loss analysis. Hey, we get it – a win loss-review is arguably the most difficult part of the sales process. If you lost the deal, the analysis almost always feels like an ‘add insult to injury’ type of situation. Like you are literally taking
Cold calling; there’s nothing new about the concept. For decades now, this solicitation technique has been applied by both salespeople and scammers in equal measure. Add in the fact that you’ve had absolutely no prior contact with the prospect and you might as well be a con artist trying to scam granny out of her pension. But even for legitimate salespeople, cold calling can be both an asset and liability. On one hand, sending hundreds of random cold calls could put your company’s reputation at risk. On the other, make too few calls and you also risk being put out