Few things are as intimidating as sending email pitches to complete behind-the-screen strangers. You shudder at the thought of what your recipients might do. They
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Sales Engagement 2020: It's more noisy, crowded.
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Must read articles on Sales Engagement
The marketing landscape is constantly evolving. As such, you need to be forward thinking to succeed in today’s hectic business world. This means being aware of
What’s the right email marketing campaign for my business? There’s no right or wrong marketing campaign. Nor do you need a specific type of email marketing campaign.
Recent Sales Engagement Articles
Over the past few months, about 25% of consumers have increased online purchases for products they used to get in stores. Compared to the first couple months in 2020, this number is increasing every day. But even as brands scramble to adjust their sales and marketing strategies, the pressure is still on to deliver memorable customer experiences. The reason here is simple. Almost 50% of buyers will abandon their online purchases if they can’t get a quick answer to their concerns or questions. This is where conversational commerce comes in. It offers a totally new way for companies to provide excellent customer
Email is one of the most conventional means of both marketing and communicating. However, it’s weathered the storms of social media and thousands of other mobile platforms. That includes Facebook, Twitter, Slack, RSS, and many more. But what exactly has helped email marketing campaigns remain a valuable medium all through this periodic marketing evolution? For starters, what started out as plain text has now evolved into highly customized and automated emails. Users enjoy mastered features such as CSS coding, HTML, live feeds, interactivity and many more. It’s no surprise that the number of email users in 2019 has ballooned to
Applying for your dream job? Or maybe you’re trying to sell your company’s products and services. Whatever the case, you’ve no doubt spent money, time and effort applying different strategies to boost the email response rate. So, why would you mess it all up with weak email signatures? No matter what field you’re interested in, the competition will always be fierce. How do you gain an advantage amidst all this opposition? I mean, it’s hard enough to leave a lasting impression in person let alone in an email. One of the best approaches is to design strong and effective signatures for emails. Signatures that
Technology rules these days. Devices in homes and many other places are increasingly being connected. And as we’ve come to accept, this connectedness is an accelerating trend. You should also be leveraging integration and connectedness of your systems and departments. Connecting commerce, marketing, and service makes a lot of sense for any business. Why? Simple; because that’s how you build integrated, continuous customer experiences. These days, the quality of customer experiences a business provides determines whether its customers stay or leave. As such, it’s time you started laying down a solid foundation upon which you’ll build memorable customer experiences. Question is,
Sending out hundreds of emails manually can be a pain in the neck. Not only is it a lengthy and cumbersome process, it’s also hard to accurately follow up with all your prospects. Don’t get me wrong; there’s definitely room for manual email outreach. However, having the right automated drip sequence for your email campaigns can be a massive game changer. As a company, we’ve learned that email drip campaigns can be both a blessing and a curse. Done correctly, they’ll help your slowly build trust with prospects and lay the groundwork so you can eventually convert them into customers. But do it wrong and
Content is the hottest form of advertising at the moment, especially if you’re making use of customer data. According to Content Marketing Statistics, over half of the best content marketers put out new content for readers more than a few times a week. In fact, most of them shell out new content every single day to keep up with the competition. Truth is, your target audience will get sick of salesy social media posts and disruptive ads. Everyone wants content that is valuable, rich, and highly actionable. It doesn’t really matter what business you’re doing or what type of content you select. Original,
Few things are as intimidating as sending email pitches to complete behind-the-screen strangers. You shudder at the thought of what your recipients might do. They might delete your cold email pitch or give it the old spam treatment. Better yet, they could effortlessly ignore it altogether. According to MailChimp, the average email open rate across industries ranges between 15.22 and 28.46 percent. What if you could get more of your recipients to open your emails, read them, and even respond to them? Wouldn’t that be exciting? We got the email marketing experts here at Veloxy to divulge some of our own pitching
The marketing landscape is constantly evolving. As such, you need to be forward thinking to succeed in today’s hectic business world. This means being aware of the latest advancements, next big thing and all the marketing trends that are sure to shake things up over the next few years. If you’re out of date with upcoming marketing trends, you could be limiting your brand in more ways than one. Remember, while you’re blissfully unaware of these new trends, your customers and competitors are not. Marketers can no longer stick their heads in the sand and hope that outdated methods still work.
What’s the right email marketing campaign for my business? There’s no right or wrong marketing campaign. Nor do you need a specific type of email marketing campaign. Every serious business runs all or at least some of the options listed below. If you’ve not yet launched these campaigns, you’re most likely leaving tons of money on the table. Email Marketing Campaigns You Should be Using Newsletter Welcome emails Standard promotional campaign Cart abandonment campaign Seasonal email campaign Triggered email campaign Let’s now consider each of these campaigns in a little bit more detail. 1. Newsletter Nobody opens or reads marketing emails anymore, right? Wrong!