Email Marketing Blog
Improve response rates and close more deals.
Email Marketing's ROI is still above 3,000%
For over ten years, email marketing's return on investment has been above 3,000%—sometimes reaching almost 5,000%. But not all email marketing strategies and technologies are created equal. 1,000's of B2B sales reps rely on Veloxy for the trending email marketing insight to best engage with their target audience.
Must read articles on Email Marketing
Recent Email Marketing Articles
Email marketing might be an effective way to promote your business. But according to The Radicati Group, the average business person gets 115 emails a day, and that number is growing. In other words, if you want to make an impact, you’ve got to craft an email that stands out from everything else in your customer’s inbox. One way to do that is to use a subject line guaranteed to get a great open rate. A good subject line will capture your reader’s attention and give them a sense of urgency when clicking on that email (be sure to use email
Despite being one of the most popular and cost effective marketing tools, marketers have to be extra careful when distributing commercial messages due to the CAN-SPAM Act of 2003.
Can you believe sales reps had to waddle in the dark with no way of knowing if their mail was opened or simply spammed? Thanks to email tracking, we now have full control of our inbox.
Today’s breed of email spammers have become so skilled in their craft it’s virtually impossible to distinguish real emails from fake ones. Lucky for you, class is in session. Welcome to Veloxy’s School of Email Spammer Hunting.
Applying for your dream job? Or maybe you’re trying to sell your company’s products and services. Whatever the case, you’ve no doubt spent money, time and effort applying different strategies to boost the email response rate. So, why would you mess it all up with weak email signatures? No matter what field you’re interested in, the competition will always be fierce. How do you gain an advantage amidst all this opposition? I mean, it’s hard enough to leave a lasting impression in person let alone in an email. One of the best approaches is to design strong and effective signatures for emails. Signatures that
Got an unread inbox list numbering in the hundreds? You’re not alone. According to 2019 email usage statistics, the average American worker will receive over 120 emails a day. Unfortunately, what you don’t know could be hurting you a lot more than you think. A heavily cluttered Outlook inbox could be slowing down your productivity substantially. Or worse, making you miss important messages. Whether you own a business or not, overlooking vital emails could mean losing out on major opportunities. From CEOs and Founders to marketers and sales reps, everyone is already familiar with Microsoft Outlook. After all, it’s the digital
Emails are extremely powerful. How powerful are they? I’m glad you asked. Did you know that about 35 percent of customers who visited a website or purchased something did it just from seeing an email? Most of these people don’t even bother to open the damn thing – that’s the power of email marketing. There’s no doubt about it; email marketing has the highest ROI of all other avenues. And whether you’re selling online, running a blog, or gathering sales leads, every company needs a healthy email list. But getting the list isn’t the problem – the real question is, how