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Key Takeaways from Dreamforce 2022: An Overview
TABLE OF CONTENTS
Samir Majumdar
Samir is the CEO and Co-founder of Veloxy. After spending 20+ years creating corporate systems, boosting revenue, and eliminating inefficiencies, Samir started Veloxy to help sales professionals shorten sales cycles, accelerate pipelines, and close more deals.
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When Covid reared its ugly head, it denied us anything that vaguely resembled a conference, Dreamforce included. Have you been dreaming of all things tech- and sales-related?
You’ll be happy to know that Dreamforce 2022 reached full swing now that we’re out of the grasp of the pandemic. There was also talk of changes that’ll take advantage of the over 10% growth last year in the sales platform markets!
The Dreamforce agenda 2022 edition has brought with it some unbelievable new developments. Some of them might reshape the landscape of your business sales for good. Let’s take a look at some of the key takeaways.
The Infinite Power of Automation
Having some sales platform or AI to assist you in generating sales is, without a doubt, the most efficient way to grow your sales right now. Automation and integration are the two hottest concepts for blowing up your sales targets.
So much of the Salesforce Dreamforce 2022 focus was directly and indirectly on automation and how it can help your sales.
A more viable and efficient pipeline allows sales reps to focus on their productivity. Look at one of the premiere AI-powered sales helpers to see firsthand the difference they can make.
New Slack Integration and Features
One of the biggest unveilings at the conference was from Slack. We saw fantastic new tools revolving around enabling sales teams to collaborate better. In addition to that, they are rolling out significant new toys for developers to play with.
First among the collaboration tools was the canvas feature. It’s something to give teams the ability to have a hub for shared campaign and sales information. For all those remote workers, the second feature is Slack Huddles.
Huddles is a multi-user video-sharing platform for Slack. It has lightning-fast video and a robust messaging system.
Better Experiences for Employees
Since the Salesforce acquisition of Slack in 2021, there has been a lot of focus on using it to improve sales and the day-to-day lives of employees. That’s part of the reason there was so much focus on the new Slack tools.
Redefining the way employees and sales staff approach their job is becoming something of a work of perfection for Salesforce. They are emphasizing the idea of being flexible and collaborative.
Since the pandemic, we’ve also seen a shift in what we consider a “good” workplace. Forcing everybody to return to their office doesn’t cut it. We need to be connected wherever we are, and some of the unveiled Slack changes achieve that.
New Possibilities in Remote Sales
Remote sales is another realm of possibilities that has opened up thanks to the abovementioned changes. This isn’t a “new” concept, but there are undoubtedly many new ways to approach it with the introduction of Slack’s latest tools.
This is something that Slack has been pushing for a while now. It’s no surprise that Salesforce wanted to shine a spotlight on the stage of Dreamforce 2022.
The Partnership and Acquisition Headlines
If you’re a glutton for all of the partnership and acquisition gossip of Dreamforce, then you will not be disappointed this year. There’s a whole host of game-changing revelations for Salesforce. On that note, where better to start than the Salesforce Genie?
Salesforce Genie
We introduce Salesforce Genie, a platform that utilizes real-time data on an unprecedented scale. The design intends to improve one of Salesforce’s best platforms. It uses new technology that looks to make every second count.
The personalization that real-time data can offer is the main draw of these types of systems. It’s a familiar idea, as we’ve seen other platforms harness these benefits.
Consider AI-powered sales lead generation if you’re curious about alternatives.
Trying to Achieve Net Zero
The concept of achieving net zero to combat climate change is another golden egg for tech companies. With this in mind, there was a lot of talk at Dreamforce about the Net Zero Marketplace.
This would allow sales organizations to get carbon credits. It also allows them to pursue other means to use environmentally friendly business practices. You can read more about it here if you’re interested in their commitment to preserving our planet.
Improving Workflow with More Integration
If you thought there was an excessive focus on workflow improvement, hold on to your hat, because there’s more. In a colossal reveal, Salesforce will integrate with WhatsApp. This will provide even more tools for businesses to communicate with customers.
Mark Zuckerberg mentioned Salesforce in a Facebook post, explaining the reasoning behind the partnership. The rationale is WhatsApp will enable customers to exercise their preference for text messaging.
The Success of Dreamforce 2022 and Salesforce
Last but not least, the final takeaway from Dreamforce is how successful Salesforce continues to be. Despite a change in leadership, they still look to be going strong. The Dreamforce Salesforce 2022 success story seems unbelievable when you look at the numbers.
Salesforce has revenue of over $30 billion expected for this year. They are also receiving many accolades proclaiming them as #1 in innovation and other areas, and they look set to continue moving upwards.
Keep an eye on all these developments and new tools as you move forward. Salesforce will continue expanding on them to compound their success so far.
Even if you missed Dreamforce 2022 registration this year, there’s sure to be next year to catch a ticket!
Using Powerful New Tools to Improve Sales
If you stumbled across this post by asking, “when is Dreamforce 2022,” hopefully, some of this knowledge has lessened the blow of knowing you missed it. Empowering yourself or your sales reps can start and end with something other than Dreamforce. We’ve got an excellent suggestion for how to continue that journey.
Veloxy has powerful tools that can breathe new life into your sales techniques and strategies. Come and take a free trial if you want to enter the new age of AI-powered selling strategies.
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