The Future of Sales: The Rise of AI-Powered Sales Assistants

photo of an AI hand touching a human hand
photo of Veloxy's CEO Samir Majumdar

"How many more deals do you need to close?"

If you want us to help you close more deals for free for 30 days, click here.

The Future of Sales: The Rise of AI-Powered Sales Assistants

photo of an AI hand touching a human hand

Who doesn’t talk about artificial intelligence nowadays? Some find it fascinating; some use it for daily activities, and others fear losing their jobs to AI. Yet, almost everyone will engage in the conversation if you ask their opinion on AI.

You may have already tried some AI tools like ChatGPT or Midjourney. Whether you like them or not, you may have noticed how they can speed up various tasks, from content generation to planning and researching. But they aren’t the only helpful solutions.

Your sales and marketing teams may benefit from AI too. How? Besides creating emails or optimizing sales scripts, AI can automate mundane tasks, boost productivity, and ensure personalization. In this article, we’ll look at AI sales assistants and what to expect from them in the future.

What Are AI-Powered Sales Assistants, and Why Are They Important?

AI has been attempting to integrate into real-world business applications for years. It helps eCommerce companies personalize communications, upsell/cross-sell, and reduce cart abandonment rate. It assists other businesses with data analysis, automation, and planning. While it’s still better to leave deal closing to real salespeople, AI can perform repetitive and mechanical chores that frequently consume a lot of employee’s time but offer little value, such as:

  • identifying the prospects who are most likely to convert into customers;
  • recommending sales actions;
  • predicting outcomes;
  • data entry;
  • scheduling;
  • optimizing pricing, and more.

That’s where AI sales assistant tools (also known as virtual sales assistants) can help. Tools for AI sales assistants fall into two main categories:

  • Internal sales focused that can regularly update your CRM data and offer timely statistics on the effectiveness of specific channels;
  • Sales bots that automate the prospect outreach or lead qualification processes.

AI sales assistants and other sales analytics tools, chatbots, and AI products generally share some similarities. However, they focus more on automating typical sales processes while providing predictive insights. Let’s look at what these technologies offer to businesses.

The Benefits of AI-Powered Sales Assistants

According to a survey by consulting firm Delloite, 94% of respondents believe AI is essential for success. AI-based virtual assistant software contains numerous valuable features and benefits businesses and customers. They reduce the number of mistakes, prevent employee burnout, and work 24/7 without rest and sleep. Here are other advantages of leveraging such tools in the company:

  • Increased efficiency and productivity: Unlike humans, AI-powered systems can complete repetitive activities like data input and analysis far more quickly and accurately, freeing workers’ valuable time to concentrate on more complex tasks.
  • Enhanced customer experience and personalization: AI systems gather and analyze numerous data points to draw conclusions. With this information, you can better understand your clients and prospects and provide more relevant offers, improving the customer experience and sales engagement.
  • Accurate data analysis and forecasting: While your sales leaders may be good at predicting, they are prone to making mistakes. Mistakes may arise due to incorrect data input or biases that are inherent to humans.

    AI systems can predict future trends more accurately than people as they rely on advanced analytics, collecting data automatically. This knowledge can help managers make wiser business decisions. For example, you can predict the busiest call center periods and prepare for them to avoid delays and disruptions in dealing with clients.

  • Time and cost savings: By automatically tracking statistics, AI can measure the willingness of a lead to close a deal. If the system spots an opportunity for a “hot” deal, it notifies a sales rep about it, reducing the time and effort for moving leads from the “in the pipeline” to “closed” status.

How Companies Can Use AI-Enabled Sales Assistants to Drive Growth

If you want to employ AI in sales, you can consider the following use cases where to implement this technology:

  • Leveraging sophisticated conversation intelligence: Conversation intelligence refers to insights gained from customer communication. It tells you what your customers want and how to improve your sales process.

    Let’s assume a sales specialist struggles with closing a deal at a certain point. Let it be a moment when they ask prospects to sign a contract. The system may find similar patterns and indicate these problems. By knowing that, you can introduce changes to reduce friction, for example, by implementing an electronic signature solution.

  • Sales enablement: It revolves around giving your salespeople the proper tools and resources to close more deals. For example, it takes a lot of experience to determine whether a prospect is worth nurturing. But AI can optimize this process and prioritize people based on their willingness to buy.

  • Data enrichment, analysis, and applications: With AI, you can add data from outside sources to a company’s database (usually a CRM) and efficiently organize and use it. This process lets you understand a lead, customer, or prospect, i.e., their interests and pain points.

    For example, you may discover that one lead is very active on Twitter and often posts about sustainability. You can save this information and resort to it when identifying leads most likely interested in your sustainable products or initiatives.

  • Pipeline management: AI can optimize pipelines by showing the likelihood of successfully closing a deal, minimizing the possibility of errors, and forecasting different scenarios.

  • Boosting sales engagement: Sales engagement includes all interactions between buyers and sellers during the sales process. And AI can also speed the whole process, from initial outreach and sales deck presentation to customer onboarding. It can help understand customer needs and pain points and automate and personalize interactions.

5 AI Sales Assistant Software to Consider in 2023

Below, we’ll demonstrate AI-enabled software comparison to help you find the perfect fit for your organization.

1. Veloxy

screenshot of Veloxy's website
Screenshot taken on the official Veloxy website

It’s a comprehensive AI sales solution that helps achieve the following goals:

  • improve sales team efficiency;
  • shorten your sales cycles;
  • close deals more quickly;
  • exceed sales quotas.

Veloxy integrates with Salesforce and offers geographic prospect discovery, inbox alerts, and an AI assistant for prospecting. One of its key features is email monitoring, which also guarantees legal email compliance. It also supplies you with AI insights to determine prospects closest to conversion.

Pricing: A full-featured inbox sales tool is available for $35 monthly. A full-featured field sales app costs $65 per month.

2. HubSpot Sales Hub

screenshot of HubSpot's website
Screenshot taken on the official HubSpot Sales Hub website

The Sales Hub from Hubspot is a powerful tool for sales teams. It also serves individuals seeking a top-notch customer relationship management (CRM) solution. This platform includes a huge selection of features, such as:

  • forecasting;
  • prospecting;
  • scheduling meetings.

Sales Hub helps streamline your sales process by employing AI to gather data from your prospects and customers. Its mobile business card scanner lets you easily capture contact information and import it directly into the CRM.

The AI-powered data enrichment feature automatically updates your CMS with relevant contact properties. It pulls information from email conversations with leads, prospects, and customers, such as phone numbers, locations, and job titles.

Pricing: The Professional plan starts at $500 a month. The Enterprise edition costs $1,200 a month.

3. Clari

screenshot of Clari's website
Screenshot taken on the official Clari website

Clari assists users with three essential tasks:

  • Forecasting. Users can utilize AI to predict monthly or quarterly sales, calculate economic order quantity (EOQ), and manage resources.
  • Pipeline management. Clari lets sales teams measure pipeline health, that is, the number of potential sales in progress and how the team performs managing them. The tool also helps discover potential risks, such as the lack of sales in the pipeline or deals that take too long to close.
  • Intelligent data updating. Clari may also automatically improve CRM relationships by collecting and tagging information from consumer interactions across numerous touchpoints and media.

Pricing: The vendor calculates the cost upon request.

4. Drift

screenshot of Drift's website
Screenshot taken on the official Drift website

Drift is another AI sales assistant on our list. This tool streamlines customer conversations through chat, email, video, and automation features. These machine learning-powered products collaborate to qualify leads around the clock and engage them rather than wait for a response or fill out forms.

Drift offers chatbots that answer customer questions and let people schedule meetings with sales representatives. Other notable features are integrations with 500+ apps, including Salesforce, 6Sense, Marketo, Hubspot, etc. Drift also displays AI engagement scores to find the most interested users and real-time alerts to see how customers behave on the website.

Pricing: The Premium plan starts at $2,500/month if billed annually. The cost of Advanced and Enterprise plans is available upon request.

5. Dooly

screenshot of Dooly's website
Screenshot taken on the official Dooly website

Dooly is one of the most popular sales enablement platforms. It unites all the needed details in a single place and integrates with Salesforce, Slack, Google Drive, etc. The features that this tool offers include the following:

  • meeting notes and presets;
  • the ability to make edits during calls;
  • templates;
  • pipeline updates;
    a dashboard to share meetings, tasks, notes, and sales pipelines.

The platform strongly emphasizes teamwork, making it easier for sales professionals to work together, meet their goals, and manage client accounts more efficiently.

Pricing: You can access basic features for free. The tool will have 14-day note history. If you want a full notes history and advanced capabilities, be ready to pay $35 per user for the Growth plan or $75 per user for the Premier plan.

Will AI Sales Assistants Replace Humans?

No, sales AI doesn’t imply businesses fire their specialists. AI in sales speeds up numerous operations, allowing existing employees to complete more tasks and communicate with clients. So you may see more prospects coming to your business. It creates additional work for humans to process new leads and convert them into customers.

How AI-Powered Sales Assistants Help Your Sales Team Achieve More

AI sales assistants are tools for working faster and more efficiently. They enable sales reps to focus on profitable operations to meet or exceed their monthly goals, such as:

  • a certain number of products sold;
  • a revenue amount generated;
  • or any other performance metric.

As a result, it boosts sales and the company’s bottom line. The way sales teams operate will undoubtedly change due to AI. Yet, these systems frequently support salespeople rather than trying to replace them.

You won’t lose the leads who generally slip through the cracks. Instead, you will contact, nurture, and qualify every possible prospect. Even if a tool can follow up with leads or have two-way conversations without human involvement, the final words should come from a real salesperson.

The Need for Reskilling and Retraining in the Age of AI

One of the best things companies may do is to teach their staff how to employ AI. Different upskilling programs let employees upgrade their knowledge and make the most of AI technologies. So companies may prevent a scarcity of skilled labor.

What can you do to develop employee skills?

  1. Partner with outside workforce development organizations.
  2. Introduce in-house training programs for entry-level employees without college degrees.
  3. Provide apprenticeships to ensure real on-the-job training.

Employees can also benefit from ongoing retraining through lifetime learning programs. Note that training and retraining programs should follow new trends and technologies too. By utilizing cutting-edge tools like virtual reality, businesses may expand their talent pool and speed up training.

The bottom line: salespeople will have to learn to work and make decisions faster because AI will take away most of their repetitive and routine duties.

Problems and Ideas to Think About

AI in sales has a bright future, but there are still issues and factors to consider. One of the biggest barriers is the need for accurate, consistent, and high-quality data. AI relies on information. It helps provide accurate predictions and insightful analyses. If the data is flawed or inaccurate, the results become untrustworthy.

Another consideration is the need for human intervention. AI can automate many sales-related tasks, and that’s true. But people should still control the process, especially in challenging sales scenarios. Sales teams will need to strike a balance between human involvement in closing deals and building connections with clients and AI implementation to streamline repetitive tasks.

Finally, as AI utilizes personal data, it may lead to issues with privacy. Will the company use its customers’ information properly without disclosing it to others or interfering with private lives? Will the business offer relevant solutions to improve clients’ lives and not its bottom line alone?

You need to tackle these issues and build customer trust. Be open about how you collect and utilize data and audit AI systems to prevent them from hurting customers or discriminating against others.

Over to You

Generating revenue and securing prosperity heavily depend on sales – a fundamental pillar of any thriving business. However, in most cases, sales reps spend only 28% of their working time actually selling, with deal management and data entry taking the rest of their time. How can you achieve your goals without hiring more employees or making existing ones overwork? You should embrace new technologies like AI.

AI-powered sales assistants can create new opportunities to improve your sales performance. These intelligent tools leverage advanced algorithms and machine learning to perform the following tasks:

  • analyze customer data;
  • anticipate clients’ needs;
  • provide targeted recommendations to sales reps, and more.

AI has great potential in the future of sales. Don’t miss out on this technology to outpace competitors, close more deals, and earn more revenue.


Kate Parish

Kate Parish

I'm the CMO of Onilab. Being an experienced Marketing enthusiast, I do my best to keep pace with the ever-advancing online world and the sphere of IT development in eCommerce. Marketing is my passion and I’m curious enough to take justified risks that’ll help to execute and enhance our strategy.

Sales Insight Webinars

#blog-sec a { color: #1e2dc2!important; } #blog-sec a:hover { color: #1ec2b3!important; }