If you want to employ AI in sales, you can consider the following use cases where to implement this technology:

• Leveraging sophisticated conversation intelligence: Conversation intelligence refers to insights gained from customer communication. It tells you what your customers want and how to improve your sales process.
  
  Let’s assume a sales specialist struggles with closing a deal at a certain point. Let it be a moment when they ask prospects to sign a contract. The system may find similar patterns and indicate these problems. By knowing that, you can introduce changes to reduce friction, for example, by implementing an electronic signature solution.
  
  
• Sales enablement: It revolves around giving your salespeople the proper tools and resources to close more deals. For example, it takes a lot of experience to determine whether a prospect is worth nurturing. But AI can optimize this process and prioritize people based on their willingness to buy.
  
  
• Data enrichment, analysis, and applications: With AI, you can add data from outside sources to a company’s database (usually a CRM) and efficiently organize and use it. This process lets you understand a lead, customer, or prospect, i.e., their interests and pain points.
  
  For example, you may discover that one lead is very active on Twitter and often posts about sustainability. You can save this information and resort to it when identifying leads most likely interested in your sustainable products or initiatives.
  
  
• Pipeline management: AI can optimize pipelines by showing the likelihood of successfully closing a deal, minimizing the possibility of errors, and forecasting different scenarios.
  
  
• Boosting sales engagement: Sales engagement includes all interactions between buyers and sellers during the sales process. And AI can also speed the whole process, from initial outreach and sales deck presentation to customer onboarding. It can help understand customer needs and pain points and automate and personalize interactions.

AI sales assistants are tools for working faster and more efficiently. They enable sales reps to focus on profitable operations to meet or exceed their monthly goals, such as:

• a certain number of products sold;
• a revenue amount generated;
• or any other performance metric.

As a result, it boosts sales and the company’s bottom line. The way sales teams operate will undoubtedly change due to AI. Yet, these systems frequently support salespeople rather than trying to replace them.

You won’t lose the leads who generally slip through the cracks. Instead, you will contact, nurture, and qualify every possible prospect. Even if a tool can follow up with leads or have two-way conversations without human involvement, the final words should come from a real salesperson.