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5 Great Sales Goal Examples for your Team to Emulate

Sell faster, sell higher, sell more, exceed your quotas. While these might be solid laws of the art of sales, they aren’t really good sales goals examples. Sure, your business could be headed in the right direction with a fantastic vision to back it up. But without educated, well-chosen sales goals, your sales team won’t get where it needs to be quick enough.   

So, what exactly do these sales goals look like? And are they that important to your organization? In this segment, we’ll discuss 6 essential sales goals examples, how they help your teams, as well as what kind of resources you need to achieve them. Let’s dive right in then, shall we?

What are Sales Goals?

As the name suggests, sales goals are a list of set objectives meant to guide your sales team. These goals often center on a specific sales KPI and tend to tie into your overarching business goals. One quick example of a sales goal is boosting customer retention by 10% or increasing revenue 25%.

Ideally, executive, the finance department, and sales teams all collaborate to set sales goals that will satisfy the broader vision and ambitions of your company. Once these goals are agreed upon, it’s up to the sales teams to translate them into measurable success. However, you just don’t establish one, big and audacious sales goal.

Nope – the trick to succeeding is setting and meeting smaller goals quickly. Frequent rewards help boost productivity and confidence among the ranks. After a while, you can then build up to larger sales goals incrementally. Also, the key to successful sales goals selection is to align your goals with your current resources. These include human resources, financial resources, and your available tech stack. Below are 5 sales goal examples for your sales teams to emulate.

5 Sales Goals for Sales Teams

1. Increase Number of Leads Qualified

As any good rep will tell you, there’s more to the sales cycle than just building up revenue and closing deals. Keeping your pipeline stocked with fresh prospects is a vital part of your teams’ job. Therefore, building an objective around this (i.e increase leads qualified by 20% per month) could be highly effective.

Making sure you have a consistent number of quality leads determines your team’s likelihood to close deals that are high in potential customer lifetime value. Leads qualified are an investment in your business’s future.

How to meet this sales goal

More often than not, meeting sales goals is a question of letting your reps make better use of their time. Apportion time during your sales team’s day for prospecting – maybe an hour a day. The main aim of this is to flush out high quality leads. A lower volume of high quality leads where customers have higher WTP and real need for your products is better than a huge volume of crappy leads.

2. Boost Your Annual Revenue

sales revenue graphic drawn on a chalkboard

When it comes to sales goals, revenue targets remain fundamental across all departments. This particular KPI should be among the top sales goals for all companies. For instance, you could increase the year over year revenues by as little as 8%.

Revenue is the lifeblood of your company; that’s why this target is among the most important ones. To guarantee potential for continued growth and profitability, a sales goal based revenue is crucial in any scheme. It’ll interact with any and all other sales goals you set.

How to meet this sales goal

The probability of any goal being met can be increased simply by prioritizing it. Revenue goals should always be near or at the top of the heap. Insisting and emphasizing on your team to apportion more time to meeting revenue goals is key here.

3. Boosting Customer Lifetime Value

As the name suggests, customer lifetime value refers to the cash value contributed by a buyer to your company over the length of their stay/subscription with your organization. Since sales teams handle accounts, increasing the total value each customer spends over their lifecycle can make for excellent sales goals. For instance, a goal could be to increase customer lifetime value by 20%.

How to meet this sales goal

If you’re targeting a percentage increase in lifetime value for existing customers, then the aim is to upsell and cross-sell. This means getting customers to upgrade current deals or convincing them to invest in adjacent products. Ensure that there is plenty of time set aside for communicating with your existing customers. This could include sending out emails with upgrade info and scheduling calls.

4. Lowering Customer Acquisition Costs

This is perhaps one of the most worthy sales goals of all time. It could impact both your bottom line as well as your sales teams approach to internal processing. For instance, you could set a sales goal to lower the average customer acquisition cost by 7%.

From sales and marketing to salaries and overheads, customer acquisition cost refers to all cost incurred in the process of winning new business. Cutting down on CAC will not only help generate more revenue, it will also help reduce cycle times as well as risks posed by churn to your company.

How to meet this sales goal

To meet this goal, start by examining your sales process to see where you’re spending the most money. Similarly, try to develop your buyer personas more thoroughly. Generally speaking, a customer’s lifetime value should be three times the CAC.

5. Reduce Cycle Times

The average cycle time tells you just how long it takes for your reps to get from lead to closed deal. As sales cycle is a complex, multi-tier process where the average length varies both by deal size and industry.

Research suggests that the average sales cycle for a closed deal of value greater than $20,000 in almost 100 days while deals smaller than $2000 is 14 days. For your sales goal, you could try to reduce the cycle time by as much as 10%.

How to meet this sales goal

To meet this goal, you need to prioritize planning and research in the initial stage of the cycle. Sure, this will make this part of the cycle longer. However, it will ensure that the other stages are shorter. Similarly, try to make contact with a decision maker and build a direct relationship at your target. Automating the process will also help since it allows your teams to focus on selling.

Sales Goals — Final Word

graphic of a the word goal with a dart hitting a bullseye

Sales goals are important for more than one reason. In addition to improving the productivity of your company, these goals are excellent for keeping your team bound together as one. The above sales goal examples are intended to satisfy a collective aim even the incentive is excessively individualized.

Note that the most crucial factor when selecting among key sales KPIs for goals is to find the ones that best align to your company’s objectives. In short, all sales goals need to culminate into one goal – a vision of success that everyone on your sales team can share in. 

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Samir Majumdar

Samir Majumdar

Samir is the CEO and Co-founder of Veloxy. After spending 20+ years creating corporate systems, boosting revenue, and eliminating inefficiencies, Samir started Veloxy to help sales professionals shorten sales cycles, accelerate pipelines, and close more deals.

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